Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Five Top Tips to Elevate Your Social Channel to Become a Micro-Influencer
A micro-influencer is classified as having between 10,000-50,000 followers. However, a micro-influencer status reflects more than a 10,000+ following. Brands seek influencers with an authentic and credible follower base, who are actively engaged with your content. Positive follower growth, high engagement, and quality content are key to...
Case Study: Gifta on the Power of Influencer Gifting
In this case study Tom Higgins, co-founder at specialist influencer gifting agency, and Influencer Marketing Show London sponsor, Gifta, draws on his experience working with long-term partner Gosh! Food to provide tips for running a successful campaign. Gifta and Gosh! Food has run multiple campaigns this year with 320 micro-influencers...
Exploring the Influencer Fast Fashion Edit: Are Influencers the Future of Creative Directors?
While some social media platforms take time to gain momentum, Instagram successfully tapped into people’s desire to share photos from the get-go. Within two years of its 2010 launch, Facebook had parted with $1 billion in cash and stocks to secure its purchase. And it didn’t just rival...
Network with the Experts at #IMSLDN21
With eight days to go until #IMSLDN21 kicks off at Old Billingsgate, it’s time to ensure you’re aware of all of the networking available that will be open for you to mingle and chat with new and old connections. Here we let you know where and when to...
A Day in the Life: Brittani Kagan, Head of Talent Partnerships, Portal A
Brittani Kagan made her entrance into the influencer space when she started in the mailroom at APA Talent agency in 2011. To begin with, Brittani had little conception of the digital world other than seeing a couple friends getting jobs as talent managers at multi channel networks, but now, she is t
Top 3 Influencer Marketing Campaigns by E-Learning Companies
In this article, we will browse through the three most popular ways to promote e-learning services: using the industry influencers, integration to the video content, and mentioning in comments. 1. Online reviews by the industry influencers This way looks quite obvious: find a person who is sufficiently respected in the...
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