Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Instagram Sticker Links Available to All Users as Social Commerce Booms
Until June, swipe-up links on Instagram presented a great way for users with 10,000 followers or above, namely influencers and celebrities, to share external affiliate links with their followers. It was at this time that Instagram started testing link stickers for these users, allowing them to include tappable hyperlinks...
What Do We Know About Amazon's Clubhouse Competitor So Far?
The live audio world is expanding. With Clubhouse hitting it’s peak moment of popularity earlier this year, platforms such as Twitter, which launched Twitter spaces, and Facebook, which launched Live Audio Rooms, have also tried their hand at breaking into the social space.
Further Than the Grid: the Success of Influencer Founded Brands
Within the sectors that were early adopters of influencer marketing and have often led the way, such as fashion and beauty, long have creators themselves pursued paths to become at the heart of their very own brand with successful track records. Looking at a few of the extreme success stories...
Employee Branding: Employee Social Media for Brand Amplification
Employee branding is a must in the marketing plan of big companies, whether they are B2C or B2B. For more than a decade, corporations, organisations, and companies with a certain number of employees in the United States have implemented an employee branding programme within their branding strategies. In Europe, however,...
The New Era of Influencer Campaign and Business Management
The influencer marketing space and its top-tier agencies witnessed incredible growth in the course of the past few years, with its peak still being nowhere near. The progress and growth this industry has seen is extraordinary, bringing a lot of opportunities for numerous players involved. But the increasing number of...
WTF Series: WTF are Adorkables?
To understand Gen-Z brands, first, you must understand Gen-Z. Without wanting to make too many sweeping generalisations, one thing that is undeniable is this group’s inability to ‘colour within the lines’ and to accept anything as binary just because that’s the way it’s been done before. This...
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