Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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How to Approach Cause Led Content: Supporting Causes All Year Round
Taking accountability can often seem overwhelming, but on the contrary for me as a marketer, this feels extremely exciting as the creativity centers itself around more ways to create good in the world, and more ways to give back. To sell a bottle of shampoo is one thing, but to...
How Marketers Can Best Utilise Influencers to Reach the Gen Z Audience
A recent report around the elusive Gen Z titled ‘Smashing Demographic Stereotypes: How Gen Z Connects with Brand Advertising’ somewhat surprisingly found a major conflicting view on influencers. The conflicting response underlines the challenges advertisers have with influencers.
The Convergence of Influencer and Affiliate Marketing
The growing popularity of social media channels has led to the rise of the influencer, a relatively new marketing phenomenon. Influencers have rapidly come to play a vital role in a brand's marketing mix, offering top-of-funnel brand exposure, compelling content to use across paid and owned channels
Research Reveals That Christmas Marketing Needs To Be Early This Year
Research compiled by MediaCom Manchester, the team that was behind the launch of online value retailer Studio.co.uk’s new #TeamEarly Christmas advertising campaign, which launched 100 days before the big day, has highlighted its key findings into Christmas 2021 trends. Millions of brands and retailers rely on the...
What’s Got Us Talking In October?
The Influencer Marketing Trade Body will professionalise influencer marketing Officially launched at the Influencer Marketing Show London last week, the Influencer Marketing Trade Body (IMTB) has been developed by a team of industry experts to futureproof the influencer marketing industry, ensuring it continues to grow sustainably and professionally. Talking Influence...
A Day in the Life: Lindsay Jerutis, Managing Director, ShopStyle Collective
After spending a few years growing a content and commerce business at a traditional media company, Lindsay Jerutis began her role as the General Manager of ShopStyle Collective almost two years ago. We found out how Lindsay applies her previous experience and passion to her GM role.
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