Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Live from #IMSLDN21: Through the Eye of a Content Creator
As the journalist for Talking Influence, I wanted to chat with some of the speakers to find out about their highlights of the day, and to delve a little deeper into their thoughts for the future of the industry. I caught up with Content Creator, Fatima Timbo, also known as...
Snapchat Launches B2B Campaign Targeting the Advertising Community
Snap Inc, developer of Snapchat, Spectacles, and Bitmoji, is rolling out a series of outdoor activations as part of its global B2B marketing campaign. ‘Open Your Snapchat’ goes live in the UK this week and will run until 19th November.
Choose Your Friends Carefully to Influence People
Influencer marketing is swiftly becoming one of the most effective forms of advertising. The global market value of this industry has more than doubled since 2019 and currently sits at 13.8 billion U.S. dollars as of 2021. Marketers are flocking to this space to harness the power of...
Will Child Influencers Face a Similar Mental Health Crash to ‘Disney Kids’?
International celebrities including Britney Spears, Demi Lovato, and Shia LaBeouf have all struggled with well-documented problems ranging from mental health issues to addictions. Now, in a world where absolutely anyone can launch their tot to global stardom using simply a phone and a social media site, how can we protect...
Pinterest TV is the Latest Innovation in Creator Led Social Commerce
Pinterest has announced that Pinterest TV, a series of live, original, and shoppable episodes featuring content creators right on Pinterest will begin 8th November. Pinterest TV episodes will be refreshed every weekday and will be recorded and available for Pinners to view on-demand, and save and rewatch later. The shoppable...
Three Ways to Streamline Influencer Gifting With Events Back on the Calendar
While gifting may feel tedious and tiresome to coordinate, it was a core component of any successful earned media strategy long before the age of social distancing, and the return of parties and events hardly means that “unboxing” content will lose its value. Rather than tabling mailers as an artifact...
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