The B2B ‘Open Your Snapchat' campaign will focus on the scale and utility of Augmented Reality, featuring campaigns and insights from clients such as The NHS, Pringles, and Voxi.
This multifaceted marketing campaign is targeting media agency teams across the UK, and this week, the Out of Home activations will target the media communities in London and Manchester.
As well as OOH, the wider B2B campaign, which will run up to the end of the year, will also feature extensive digital placements, audio ads, and content hubs.
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