Influencer Marketing

Snapchat Launches B2B Campaign Targeting the Advertising Community

Snap Inc, developer of Snapchat, Spectacles, and Bitmoji, is rolling out a series of outdoor activations as part of its global B2B marketing campaign. ‘Open Your Snapchat’ goes live in the UK this week and will run until 19th November.

Neve Fear-Smith November 10, 2021 — 1 minute read

Snapchat Launches B2B Campaign Targeting the Advertising Community

The B2B ‘Open Your Snapchat' campaign will focus on the scale and utility of Augmented Reality, featuring campaigns and insights from clients such as The NHS, Pringles, and Voxi.

This multifaceted marketing campaign is targeting media agency teams across the UK, and this week, the Out of Home activations will target the media communities in London and Manchester.

Campaign activations

As well as OOH, the wider B2B campaign, which will run up to the end of the year, will also feature extensive digital placements, audio ads, and content hubs.