Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Innovation, Adaptation, and Creativity: What to Expect at IMS London 2022
Taking place at Old Billingsgate, London, on 20th October, the Influencer Marketing Show will be taking place as a stand-alone show following PI LIVE London for the second year running, this year, with three different content tracks. The agenda is brimming with sessions featuring big industry names including Wild, Patreon,...
The Detriment of Inauthentic Love Island Partnerships
The winners are announced, the contestants leave the villa, and before they even get around to catching up with family and friends, each year, Love Islanders are approached by brands that are desperate to embark on a new partnerships.
What’s Got Us Talking in August 2022?
August has presented positive changes on social media such as the ability to filter out weight loss-themed content on Instagram, the launch of YouTube’s US podcast platform, and many more social platform features that will allow the content creator sphere to expand.
Battling and Thriving in a Recession with Influencer Marketing
Many of us are already tightening our belts as we feel the pinch of the cost of living crisis. It seems undeniable that another recession is looming, and even if it doesn’t, a business slowdown is inevitable. We invariably see the same belt-tightening in advertising in the face of...
WTF is… a Decentralised Ad Exchange?
What is the technology powering decentralised ad exchanges? How can it solve the problems of the current programmatic model?
Global Differences in Influencer Marketing: It’s Not a Tomato-Tomato Question
How to execute campaigns in a not-so-borderless online world Undoubtedly, influencer marketing is earning its place at the global marketing table with enthusiasm. Our industry has been heralded as a democratic, game-changing lightning rod, empowering social media users across many categories like food, fashion, beauty, sports, health, pets – the list...
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