Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Connect, Learn, and Party With the Best at #IMSLDN22
The Influencer Marketing Show London is less than a month away, and now is the perfect time to start connecting with your peers and creating your schedule ahead of the industry-leading event. If you’re yet to secure your ticket to our flagship show, act quickly, as now is your...
A Day in the Life: Rachael Samuels, Senior Manager, Social Media at Sprout Social, Inc.
Rachael has worked with Sprout Social as part of the social team for six and a half years and has been in her current Senior Manager role for two years. Having worked in social for a total of 11 years and being a fan from the jump, the decision to...
Think Before You Type: Influencing Against Trolls
Best known for their light-hearted lifestyle content on TikTok, popular content creators, Caitlin and Leah, have taken on a new challenge. In partnership with global youth Charity, Ditch the Label, the pair is launching a three-part YouTube documentary series exploring the impact and consequences of cyberbullying, trolls and online hate....
A Tale of Two Brands: Part Two – BeReal
What to do with your brand identity.
The Unknown Impacts of the Economic Downturn on Influencers
Influencers often have a reputation for flexing their lavish lifestyles. Although aspirational posts are the bread and butter of content creators, this can be viewed as insensitive and tone-deaf at a time of rising costs of living. However, perhaps surprisingly for some, influencers are also currently facing uncertain economic times....
Directory Q&A: affable.ai
Neve Fear-Smith chatted with Nisarg Shah, Co-Founder and CEO of the directory featured company, affable.ai, about how the platform supports the influencer marketing industry. What is affable.ai? Please give our readers an overview of your platform. affable.ai is an end-to-end influencer management platform which helps brands and...
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