Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
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OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction....
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
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Come Say “Hello, Partner” at Affiliate Huddle, April 19th 2023
We’re excited to catch up with the industry and ignite discussions about its future at Affiliate Huddle. If you can make it, make sure to sign up! If you can’t, we’ll be bringing you the highlights.
The Creator Economy Stole the Show at PI LIVE Miami, Day Two
That’s a wrap! PI LIVE has taken Miami by storm, all rounded up with an Influencer Marketing Show takeover.
Lemon8: TikTok Developers’ Game-Changing App Shaking Up Social Media
A new social media platform has bubbled, fizzed, and popped into the digital space from the makers of TikTok – Lemon8.
PI LIVE Miami Day One: Partnerships Industry Casts a Spell Over the Magic City
Magic is in the air. PI LIVE Miami kicked off with a fantastic first day, as spectacular sessions and South Beach sunshine dazzled attendees, and what seemed to be a whole year’s worth of productive meetings took place in the Hyatt Regency Hotel. Explore the highlights below.
Awarding Prosperous Partnerships: It’s Time to Unveil the 2023 USPA Winners
The winners of the second-ever US Partnership Awards have been announced! Did your company make the roster?
Unlocking the Power of Sustainability in Partnership Marketing
Campaigns with sustainability at the core are set to play a major role within brand strategies in 2023.
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