Amazon Doubles Influencer Commissions Ahead of Extended Prime Day
As Prime Day approaches, Amazon is rolling out increased commission rates to incentivise influencers to drive more sales.
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The Importance of Properly Managing Your Cashback Partners to Maximise ROI
As the affiliate industry evolves, advertisers are increasingly working with a broader range of partner types, including non-traditional partners. Buy Now Pay Later partners such as Klarna and Zilch, and FinTech partners such as Plum and Revolut are key examples of this, bringing a fresh set of consumers to the...
A Day in the Life: Amy Pohl, Social Media Influencer
When Amy Pohl started making TikTok videos during the 2020 lockdown for a bit of fun, she had no idea that it would soon become her career. Now, Amy says she would not be where she is without the support of her loyal followers.
Deep Dive: The Benefits of Brand to Brand Partnerships
The benefits of brand to brand partnerships are obvious. They are the perfect way to leverage individual brands’ channels and audiences to increase awareness, engagement and sales for both parties in a way not rivalled by other strategies.
Adam Ross, CEO of Awin, on a People-First Future
The past year has been huge for the affiliate marketing industry, and Awin has been a company at the centre of a lot of this success. With Adam Ross having taken over as CEO in 2021, he is leading the network in its quest towards a more successful, diverse and inclusive space.
Deep Dive: Exploring the Value of Influencer Partnerships
Social media users are spending an average of three hours a day scrolling through their newsfeeds. For a huge number of brands out there, this is where your consumers are focusing a huge amount of their attention. Instead of flipping through magazines while commuting, or tentatively watching adverts when a...
The Ultimate Guide: Data Privacy Laws in Ad Tech
Data serves as a key factor for successful business functioning. However, advancements in information technology, which came to the scene during the last decade, have drastically reduced control over it. Only the first quarter of 2020 brought us a couple of loud, privacy violation cases. The first one is unauthorised...
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