Indy Clinton Turns the Tables: How One Influencer Used a Private Investigator to Expose Trolls
In a bold move, influencer Indy Clinton has taken digital accountability to a new level - hiring a PI to unmask anonymous online trolls.
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UK Introduces New Data Privacy Laws – How Will This Affect Marketers?
The Data Protection and Digital Information Bill proposes a loosening of GDPR’s data privacy laws. But this arrives at a time when behavioural marketing is in a state of flux, facing an uncertain fate.
How the TikTok Ban in India is Impacting the Influencer Marketing Space
The world’s most popular app has been banned entirely in India, ruling out an entire channel for brands and creators to monetise on in one of APACs largest countries.
‘I'm Seeing Influencer Marketing Really Come Into its Own’: Rahul Titus on Ogilvy’s Global Influencer Marketing Award Winning Streak
There are less than two weeks to go before earlybird entries for this year’s Global Influencer Marketing Awards close. We’re catching up with previous winners to see what they’ve been up to since last year’s ceremony.
IMTB joins the Committee of Advertising Practice Encouraging Lawful Influencer Marketing
Influencers increasingly represent a significant part of the advertising ecosystem, and the work of the IMTB and CAP combined is the next step towards committed compliance.
'Bring That Campaign or Story to Life': Volvo’s Danielle Goodall on Judging the Global Influencer Marketing Awards
There are less than two weeks to go before earlybird entries for this year’s Global Influencer Marketing Awards close. We wanted to catch up with some previous judges to see what the last year has been like for them, what it means to be an awards judge, and where they see the industry heading.
International Women’s Day Drives Revenue for Women’s Wellness Brands
Making the most of global holidays can be a valuable strategy for performance marketers, but the real value lies within authenticity.
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