Nike Debuts London Marathon Campaign Following Boston Ad Backlash
Nike debuted a successful London Marathon campaign after the Boston Marathon controversy.
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Human Connection Sets the Tone for Everything, Says Maira Genovese
According to the MG Empower CEO, in an increasingly tech-driven industry, it’s important to maintain balance.
One Year Ago, Unilever CEO Swore to Hire ‘20x More Influencers.’ Did It Deliver on That Promise?
One year ago, Unilever’s CEO Fernando Fernandez announced that he would be hiring “20 times the amount of influencers” in a new marketing strategy.
Visa Launches New UK Creator Debit Card in Partnership with TikTok
Visa has just partnered with TikTok to launch a UK-first product designed to tackle one of the sector’s most persistent problems: cash flow.
AI Said What? Reclaiming Strategic Thinking in an Automated Ad World
Mark Zuckerberg has claimed that AI will “kill agencies” by taking over the heavy lifting of ad creation and optimisation. But whether you're brand-side or agency-side, the reality is more complex — and far more human. This session dives into the growing gap between what AI tells us has...
What’s the Key to Unlocking Retail Media?
As the sector rapidly grows, PI LIVE Europe’s Retail Media & Commerce Summit will illuminate the path to affiliate and performance integration.
Partnerize Launches Cross-Industry Initiative to Measure and Remunerate Influence in AI Environments
Founding participants include industry big-hitters Adobe, HubSpot and Vox Media.
The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG
The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.
Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027
Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.
YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say?
YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts.
impact.com Expands Creator Management Capabilities with YouTube’s Creator Partnerships API
The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance.
Meta Is Making Moves in Affiliate, But Some Creators Question Its Tactics
As the social media giant builds out its affiliate offerings, allegations of content stealing have been levelled — what does this mean for creators?
Why are AI Influencers Pretending to be at Coachella this year?
This year, a number of AI influencers have been generating content appearing to be at Coachella 2026.
More Creators Are Using AI for Video Than You Think, New Adobe Study Finds
According to a recent study by Adobe which surveyed 384 creators, 71% of video creators now use AI tools in their workflows.
Affiliate Needs to Write a Better First Chapter
It's time to switch into ‘agency operation’ mode, says Genie Goals’ Rachel Said.
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YouTube Launches AI Tool for Content Creation and Advanced Reporting
The feature will allow creators to learn more about what their audience is searching for and what they want to see more of.
What to Expect at Partnerize’s Partnership Day 2024
We’ll be heading down to cover the day and hear your opinions.
Week in Review: Coupon-based Tracking & Marketers Lead the Charge with AI
All the news you missed from the past week.
Marriott Sued by Sony for Unlicensed Use of Music
The lawsuit serves as a reminder to agencies, creators, and brands about the severe pitfalls of improper licensing.
Best Use of Dynamic Commissioning – Ipsos and impact.com
impact.com Website | LinkedIn Ipsos and impact.com implement a first-of-its-kind dynamic payout system Ipsos, renowned for its rigorous market research methods, sought to target diverse demographic segments globally through Ipsos iSay, its market research panel. The team needed a solution to amend commissioning based on priority segment recruitment, leading...
Best Use of Data and Insights – In Digital & Puresport
In Digital Website | LinkedIn 0:00 /0:10 1× In Digital & Puresport – Data stories to triple your ROI By leveraging optimised data and insights, In Digital transformed Puresport's business and marketing approach, exceeding growth targets while achieving a remarkable 3x ROI improvement. Unlike short-term gains, they employed...
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