“It’s going to be huge,” dentsu’s Managing Partner Matthew Higgins said last year, referring to retail media.
Already, his prophecy shows signs of truth.
Just one month into 2024 and we’re seeing a significant launch in the space.
The UK supermarket chain, Co-op, has introduced the first-ever convenience retail media network in the country.
A collaboration between the retailer's in-house team and its long-term agency partner Threefold, the Co-op Media Network aims to enhance advertising opportunities for brands and help them reach their target customers.
