Below the hustle and bustle of PI LIVE Europe’s main exhibition hall, down in the warmly lit and mellow meeting point of the Vault, we caught up with Matthew Higgins, Managing Partner at Dentsu.

Higgins is a bit of an expert on all things retail media, so we jumped at the opportunity to get his opinion and foresight on how the channel will fare in 2024.

This year, retail media has seen a meteoric rise within the affiliate marketing landscape, for a number of reasons, including brand-to-brand partnerships and first-party data.

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