Human Connection Sets the Tone for Everything, Says Maira Genovese
According to the MG Empower CEO, in an increasingly tech-driven industry, it’s important to maintain balance.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
One Year Ago, Unilever CEO Swore to Hire ‘20x More Influencers.’ Did It Deliver on That Promise?
One year ago, Unilever’s CEO Fernando Fernandez announced that he would be hiring “20 times the amount of influencers” in a new marketing strategy.
Visa Launches New UK Creator Debit Card in Partnership with TikTok
Visa has just partnered with TikTok to launch a UK-first product designed to tackle one of the sector’s most persistent problems: cash flow.
AI Said What? Reclaiming Strategic Thinking in an Automated Ad World
Mark Zuckerberg has claimed that AI will “kill agencies” by taking over the heavy lifting of ad creation and optimisation. But whether you're brand-side or agency-side, the reality is more complex — and far more human. This session dives into the growing gap between what AI tells us has...
What’s the Key to Unlocking Retail Media?
As the sector rapidly grows, PI LIVE Europe’s Retail Media & Commerce Summit will illuminate the path to affiliate and performance integration.
Partnerize Launches Cross-Industry Initiative to Measure and Remunerate Influence in AI Environments
Founding participants include industry big-hitters Adobe, HubSpot and Vox Media.
The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG
The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.
Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027
Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.
YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say?
YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts.
impact.com Expands Creator Management Capabilities with YouTube’s Creator Partnerships API
The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance.
Meta Is Making Moves in Affiliate, But Some Creators Question Its Tactics
As the social media giant builds out its affiliate offerings, allegations of content stealing have been levelled — what does this mean for creators?
Why are AI Influencers Pretending to be at Coachella this year?
This year, a number of AI influencers have been generating content appearing to be at Coachella 2026.
More Creators Are Using AI for Video Than You Think, New Adobe Study Finds
According to a recent study by Adobe which surveyed 384 creators, 71% of video creators now use AI tools in their workflows.
Affiliate Needs to Write a Better First Chapter
It's time to switch into ‘agency operation’ mode, says Genie Goals’ Rachel Said.
What the Northernlion Creator SuperCruise That Got Cancelled Can Warn Creators About Going Too Far
Gaming Twitch streamer Northernlion announced and cancelled a huge creator cruise in a matter of days.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Best Paid Social Campaign - Hello Earth Agency & BRANWYN
Hello Earth Agency Website | LinkedIn 0:00 /0:08 1× It's not itchy, we promise - Hello Earth Agency x BRANWYN Tasked with driving further growth for the Merino Wool Innerwear brand, Hello Earth exceeded expectations with their innovative strategies and personal touch. By implementing fresh approaches to...
Best Paid Search Campaign - OMD UK & British Gas
OMD UK Website | LinkedIn 0:00 /0:07 1× Hyper Localisation for a National Boiler Brand Facing challenges with market share in the home repair sector, British Gas sought to improve customer experience and media efficiency. OMD UK devised an innovative strategy that connected engineer availability to paid search activity...
Best Managed Affiliate Programme, SME - Thoughtmix & Ego
Thoughtmix Website | LinkedIn 0:00 /0:08 1× Thoughtmix and Ego – Sustainable growth for fast fashion As Ego faced challenges of vouchercode reliance and underperforming upper to mid-funnel affiliates, Thoughtmix devised a comprehensive strategy for sustainable revenue growth. Their execution involved a meticulous test-and-learn budget approach, optimising placements and removing...
How Publishers Can Thrive in a Post-Google Affiliate Landscape
We hear from experts across the industry on what a post-Google affiliate landscape might look like and how you can best navigate it to ensure success.
Savings United Talk Rebrand, Site Reputation Abuse, and More
Dan Cohen and Rebekah Ciccarello discuss the company's rebrand and how Google's cull on third-party coupon sites has affected the business.
Best Influencer Marketing Campaign - THG Society, Partnerize & Harrods
THG Society Website | LinkedIn 0:00 /0:12 1× Harrods H beauty Carnival: From Online to Store, THG Society Get the Party Started using the Influencer Channel for Brand, Traffic, and Footfall, Powered by Partnerize This innovative partnership bridged online and in-store experiences, redefining beauty retailing. Leveraging THG Society'...
