Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
Industry Responds to the Rakuten x impact.com Alliance
We heard from leaders across the industry to get their perspectives on what the alliance signals.
PI LIVE Europe and AAB Launch the Agency Ecosystem Map
The map serves as a tool to match brands with the right agency at the right time.
Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter
While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross.
Profit with Purpose - The New Era of Responsible Performance Marketing
Conscious consumerism is reshaping performance marketing. Profitability alone is no longer enough; brands, agencies, and publishers must demonstrate genuine social and environmental impact. This panel explores how performance marketing can authentically drive meaningful change while delivering competitive ROI....
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
White House to Discuss Privacy, AI, and Fair Pay with Creators
Creators say White House are "not having the right conversations" ahead of its first-ever Creator Economy Conference.
Best Team in Performance Marketing – DAC
DAC Website | LinkedIn 0:00 /0:08 1× DAC – Unleashing Performance Marketing: DAC’s Team UK is Committed to Excellence, Results & Fun The UK team at DAC distinguishes itself with a commitment to excellence in performance marketing. Their success rests on robust processes and innovations fostering collaboration, creativity, and...
Partnership for Good – Finder & GoHenry
Finder: Championing Financial Education for our Children’s Future Website | LinkedIn Finder: Championing Financial Education for our Children’s Future Finder and GoHenry collaborated to address the alarming gap in financial education among British youth. Their shared mission to empower families led to a groundbreaking partnership aimed at equipping children...
Partnership of the Year – Sky & Moneysupermarket Group
Moneysupermarket Website | LinkedIn BENlabs’ AI-Driven Insights Empower Brands and Creators To Reach New Audiences Sky and Moneysupermarket Group have showcased their dynamic collaboration since 2017. By leveraging their combined resources, they achieved a remarkable step-change in growth in 2023. Their strategic roadmap, crafted through collaborative sessions, prioritised smart trading and...
THG's CMO on Thriving Through Partnerships: Insights from the Retailer's Global Expansion
We're often always to hear a CMO's perspective on the affiliate channel. In this case, Knappy's view is not only positive, but unique and progressive.
ASA Rules Against Multiple Vape Brands for Irresponsible Affiliate Marketing
As part of a wider investigation into affiliate promotion of e-cigarettes, ASA found three brands to be in breach of advertising regulations.
Recommended
