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Influencer Marketing Newsdesk

Nike Debuts London Marathon Campaign Following Boston Ad Backlash

Nike debuted a successful London Marathon campaign after the Boston Marathon controversy.

Affiliate Partnerships Newsdesk Performance Marketing

Human Connection Sets the Tone for Everything, Says Maira Genovese

According to the MG Empower CEO, in an increasingly tech-driven industry, it’s important to maintain balance.

Influencer Marketing Newsdesk

One Year Ago, Unilever CEO Swore to Hire ‘20x More Influencers.’ Did It Deliver on That Promise?

One year ago, Unilever’s CEO Fernando Fernandez announced that he would be hiring “20 times the amount of influencers” in a new marketing strategy.

Newsdesk Creator Economy

Visa Launches New UK Creator Debit Card in Partnership with TikTok

Visa has just partnered with TikTok to launch a UK-first product designed to tackle one of the sector’s most persistent problems: cash flow.

OnDemand+ PI LIVE Europe Partner+

AI Said What? Reclaiming Strategic Thinking in an Automated Ad World

Mark Zuckerberg has claimed that AI will “kill agencies” by taking over the heavy lifting of ad creation and optimisation. But whether you're brand-side or agency-side, the reality is more complex — and far more human. This session dives into the growing gap between what AI tells us has...

Affiliate Partnerships Performance Marketing Newsdesk

What’s the Key to Unlocking Retail Media?

As the sector rapidly grows, PI LIVE Europe’s Retail Media & Commerce Summit will illuminate the path to affiliate and performance integration.

Performance Marketing Newsdesk

Partnerize Launches Cross-Industry Initiative to Measure and Remunerate Influence in AI Environments

Founding participants include industry big-hitters Adobe, HubSpot and Vox Media.

Creator Economy Newsdesk

The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG

The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.

Newsdesk Creator Economy

Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027

Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.

Newsdesk Creator Economy

YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say?

YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts.

Affiliate Partnerships Newsdesk

impact.com Expands Creator Management Capabilities with YouTube’s Creator Partnerships API

The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance.

Affiliate Partnerships Newsdesk

Meta Is Making Moves in Affiliate, But Some Creators Question Its Tactics

As the social media giant builds out its affiliate offerings, allegations of content stealing have been levelled — what does this mean for creators?

Creator Economy Influencer Marketing

Why are AI Influencers Pretending to be at Coachella this year?

This year, a number of AI influencers have been generating content appearing to be at Coachella 2026.

Creator Economy Influencer Marketing

More Creators Are Using AI for Video Than You Think, New Adobe Study Finds

According to a recent study by Adobe which surveyed 384 creators, 71% of video creators now use AI tools in their workflows.

Industry Voice

Affiliate Needs to Write a Better First Chapter

It's time to switch into ‘agency operation’ mode, says Genie Goals’ Rachel Said.