Affiliate Marketing / Paid-only / Navigating the B Corp Journey: Four Steps to Success We caught up with Webgains about their recent B Corp certification and learned advice for others embarking on a similar journey. By Sol Wilkinson / 22 Aug 2023
Influencer Marketing / Paid-only / Creator Pay Debate: Amazon Offers Influencers $25 for Videos Amazon's bid to amplify its TikTok-Style shopping feed has caused some controversies, with creators saying the rates are too low for their work. By Jack Shute / 22 Aug 2023
Creator Economy / Members-only / What We Learnt From UK Black Pride’s Authentic Partnerships With NYX and TikTok UK Black Pride provided some great examples of how brands can achieve authentic activism. By Jack Shute / 21 Aug 2023
Creator Economy / Paid-only / From Lyrics to Likes: Crafting Content with Strategic Music Licensing Lessons from IMS NYC 2023 on how to best approach the world of music and licensing to find a groove with your audience. By Sol Wilkinson / 18 Aug 2023
Performance Marketing / Members-only / Prime Time Performance: tvScientific Brings CPO to CTV Space Advertisers can now buy CTV campaigns on a performance basis, available through many major networks and platforms. By Sol Wilkinson / 18 Aug 2023
Influencer Marketing / Members-only / Week in Review: Mavrck Report Reveals Shifts in Creator Pay Everything you might have missed from the past week in partnership marketing. By Jack Shute / 18 Aug 2023
Creator Economy / Members-only / The Unravelling of Threads: Meta’s New App Sees Dramatic Drop In Engagement Meta's latest app sees a 79% decline in daily active users, leaving creators, users, and marketers asking: “Is Threads already over before it even really started?” By Jack Shute / 16 Aug 2023
Affiliate Marketing / Shaping Leaders, Sparking Success: AMLeaders, Expert-Led Training for Affiliate Marketing Excellence Registration is now open for our exciting new venture with Affiverse. By Newsdesk / 16 Aug 2023
Performance Marketing / Members-only / Google Ads Axes Enhanced CPC, Right Before Holiday Season Google recommends using other tools, but some marketers are unhappy with the move. By Sol Wilkinson / 15 Aug 2023
Affiliate Marketing / Members-only / Week in Review: Affiliates Get the ‘Short’ End of the Stick on YouTube Everything you might have missed in partnership marketing from the past week. By Sol Wilkinson / 11 Aug 2023
Influencer Marketing / Paid-only / Economic Storms Ahead? Four Steps to Future-Proofing Your Influencer Marketing Strategies Lessons on how to approach influencer marketing in a smart and sustainable way to ensure success down the road. By Sol Wilkinson / 11 Aug 2023
