Participate in our survey and share the strategies that brands are employing in 2024, as we look to uncover the secrets to successful brand-creator collaborations.
Taylor Swift faces AI-generated image threats, MrBeast proves the power of viral influencer marketing, TikTok has a pro-Biden influencer campaign takeover, and Instagram and Meta test new creator features.
The music giant's decision to halt music licensing with TikTok highlights ongoing disputes over fair compensation and content control in the digital music landscape.
The renowned UK savings site VoucherCodes has kicked off the year with a whole new look and a revised strategy. We talk to Armelle Guillet, Senior Director of Marketing, to find out more about the company’s strategies and thoughts on competition.
A concerning trend where influencers vanish after signing agreements has urged for greater transparency and honesty to foster trust and maintain successful brand partnerships.
