Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
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Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
Industry Responds to the Rakuten x impact.com Alliance
We heard from leaders across the industry to get their perspectives on what the alliance signals.
PI LIVE Europe and AAB Launch the Agency Ecosystem Map
The map serves as a tool to match brands with the right agency at the right time.
Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter
While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross.
Profit with Purpose - The New Era of Responsible Performance Marketing
Conscious consumerism is reshaping performance marketing. Profitability alone is no longer enough; brands, agencies, and publishers must demonstrate genuine social and environmental impact. This panel explores how performance marketing can authentically drive meaningful change while delivering competitive ROI....
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Best Use of UGC – WPP Onefluence, led by Ogilvy NA
Ogilvy Website | LinkedIn 0:00 /2:01 1× Michael CeraVe The "Michael CeraVe" campaign by WPP Onefluence, led by Ogilvy NA, secured the trophy in this category due to its innovative and disruptive approach to launching CeraVe at the Super Bowl. Faced with the challenge of standing out...
Best Gaming Campaign – QYOU & Ubisoft
QYOU Website | LinkedIn Assassin's Creed Mirage QYOU and Ubisoft came together for a stunning campaign with the launch of Assassin’s Creed Mirage, picking up gold for their masterful integration of brand-aligned creators across key global markets, including the US, UK, France, and Germany. The campaign effectively showcased...
Most Effective Integrated Campaign – PrettyGreen & Play-Doh
PrettyGreen Website | LinkedIn Restaurant of Imagination Our judges loved the creativity and research that went into this campaign by PrettyGreen, applauding its outstanding 360-degree execution in promoting Hasbro's Play-Doh, Busy Chef’s Kitchen. Recognising the challenges parents face with picky eaters, the campaign strategically engaged pre-schoolers through imaginative...
Most Creative Campaign – PrettyGreen & Play-Doh
PrettyGreen Website | LinkedIn Restaurant of Imagination This collaboration between PrettyGreen & Play-Doh stunned our judges with its innovative approach to promoting one of Hasbro's newest products. Understanding the stress parents face with picky eaters, the campaign transformed mealtimes into magical experiences by engaging pre-schoolers through imaginative play. A...
Best Cause-Led Campaign – Ogilvy Greece & Dove
Ogilvy Greece Website | LinkedIn 0:00 /0:08 1× Dear Influencers The "Dear Influencers" campaign by Ogilvy Greece and Dove floored our judges with its profound impact on combating unrealistic beauty standards in Greece. In response to the alarming statistic that 80% of Greek girls aged 10-17 aspire...
Best Brand Engagement Campaign – WPP Open X, led by Ogilvy Singapore
Ogilvy Website | LinkedIn 0:00 /0:10 1× Coca-Cola - Recipe for Magic x Win Metawin - WPP OpenX led by Ogilvy Singapore WPP OpenX and Ogilvy Singapore were recognised for their exceptional impact in Southeast Asia's competitive F&B landscape. Focused on repositioning Coca-Cola as the...
