The BBC Creator Lab, in partnership with TikTok, aims to shape the future of digital content creation, allowing UK creators to unlock their full potential.
Senior marketers are also seeing near-perfect effectiveness rates in content commerce and performance marketing, but aren't ready to prioritise affiliate marketing.
Despite grappling with financial insecurity, Gen Z students exhibit a surprising willingness to prioritise buying from fashion, beauty, and tech brands.
ASOS transforms staff into influencers, Lipton recruits creators to connect with Gen Z, Threads sees a surge in downloads, and Instagram unveils its 'Friend Map' feature.
LinkedIn's algorithm overhaul signals a shift towards valuing professional expertise over generic 'creator' labels, empowering users to share meaningful insights and connect authentically.
