Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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ASA Rules Against Multiple Vape Brands for Irresponsible Affiliate Marketing
As part of a wider investigation into affiliate promotion of e-cigarettes, ASA found three brands to be in breach of advertising regulations.
Creator Content Boosts Purchase Intent by 206% and Strengthens Brand Awareness
New research illustrates just how powerful creator marketing is across the funnel.
Don’t Rely Solely on Amazon This Prime Day
DTC channels have seen a 27% increase in sales over Amazon sale periods.
What to Expect at iPX 2024 London
An essential agenda covering departmental barriers, influencer negotiation, innovative technologies, and more.
Make Them Fall in Love: Why ‘Emotion’ is Crucial to Your Affiliate Strategy
Flavilla Fongang explains the 'emotional' era of digital marketing and what this means for affiliate/influencer partnerships.
The Growing Problem with APAC Subnetworks and PPC Fraud
Several US & UK advertisers have seen a substantial amount of hijacking from affiliates on APAC subnetworks. I heard from an agency, brand protection platform, and APAC subnetwork to learn more about this.
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