DTC channels have seen a 27% increase in sales over Amazon sale periods.
Prime Day will take place across July 16-17.
Amazon’s flagship event has become the company’s biggest day of the year and one of the most significant sales events in the wider retail calendar.
Prime Day represents an annual monolithic opportunity for advertisers and publishers on Amazon’s affiliate programme. However, analysts have also observed a halo effect that can even boost businesses’ direct-to-consumer (DTC) channels.
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
