Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
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Most Effective Collaboration or Partnership – Citizen Relations & Duracell
Citizen Relations Website | LinkedIn "I Buy My Own Batteries" Citizen Relations blew away our judges with their seamless integration of brand, influencer, and cultural relevance. In a masterstroke of collaboration, Duracell and Citizen Relations quickly responded to the #Scandoval drama from Vanderpump Rules, partnering with Ariana Madix to...
Best Use of UGC – WPP Onefluence, led by Ogilvy NA
Ogilvy Website | LinkedIn 0:00 /2:01 1× Michael CeraVe The "Michael CeraVe" campaign by WPP Onefluence, led by Ogilvy NA, secured the trophy in this category due to its innovative and disruptive approach to launching CeraVe at the Super Bowl. Faced with the challenge of standing out...
Best Gaming Campaign – QYOU & Ubisoft
QYOU Website | LinkedIn Assassin's Creed Mirage QYOU and Ubisoft came together for a stunning campaign with the launch of Assassin’s Creed Mirage, picking up gold for their masterful integration of brand-aligned creators across key global markets, including the US, UK, France, and Germany. The campaign effectively showcased...
Most Effective Integrated Campaign – PrettyGreen & Play-Doh
PrettyGreen Website | LinkedIn Restaurant of Imagination Our judges loved the creativity and research that went into this campaign by PrettyGreen, applauding its outstanding 360-degree execution in promoting Hasbro's Play-Doh, Busy Chef’s Kitchen. Recognising the challenges parents face with picky eaters, the campaign strategically engaged pre-schoolers through imaginative...
Most Creative Campaign – PrettyGreen & Play-Doh
PrettyGreen Website | LinkedIn Restaurant of Imagination This collaboration between PrettyGreen & Play-Doh stunned our judges with its innovative approach to promoting one of Hasbro's newest products. Understanding the stress parents face with picky eaters, the campaign transformed mealtimes into magical experiences by engaging pre-schoolers through imaginative play. A...
Best Cause-Led Campaign – Ogilvy Greece & Dove
Ogilvy Greece Website | LinkedIn 0:00 /0:08 1× Dear Influencers The "Dear Influencers" campaign by Ogilvy Greece and Dove floored our judges with its profound impact on combating unrealistic beauty standards in Greece. In response to the alarming statistic that 80% of Greek girls aged 10-17 aspire...
