Affiliate Marketing / Publicis Groupe Acquires Mars United Commerce, Zones in on Full-Funnel Marketing This move, alongside the recent acquisition of Influential and messaging from CJU24, suggests Publicis has firmly set its sights on full-funnel marketing solutions. By Sol Wilkinson / 1 Oct 2024
Affiliate Marketing / Members-only / Affiliates Are Seeing Big Results on TikTok Shop TikTok Shop is proving to be phenomenal for affiliates, but falling short of expectations for brands. By Sol Wilkinson / 1 Oct 2024
Affiliate Marketing / Members-only / Forbes Advisor Hit by Google Penalty Over Affiliate Practices While still unconfirmed, it appears very likely that Forbes has now been targeted by Google’s site reputation abuse policy. By Sol Wilkinson / 1 Oct 2024
Creator Economy / Paid-only / How Social Media Is Redefining Search and Shopping for Gen Z As social media becomes the new search engine, brands must strategically determine their strategy towards search ads and influencer marketing. By Catherine Shuttleworth / 30 Sep 2024
Creator Economy / Members-only / What Creators Need to Know From Instagram's Best Practices Instagram has updated its best practices guide; here's everything you need to know to grow as a creator. By Catherine Shuttleworth / 27 Sep 2024
Creator Economy / Members-only / New TikTok Subscription Feature Offers Creators More Ways to Earn and Engage Fans By Catherine Shuttleworth / 25 Sep 2024
Influencer Marketing / Passes for the Influencer Marketing Show USA 2025 are Now Live! The Influencer Marketing Show is coming to Florida for 2025 alongside PI LIVE for an exciting action packed event. Grab your passes now! By Newsdesk / 24 Sep 2024
Creator Economy / Members-only / Leveraging the Creator Economy: Twitch’s ‘The Glitch’ Reimagines In-Game Brand Experiences Twitch's latest offering, taps into lesser-utilised aspects of the creator economy and follows in the footsteps of Roblox. By Catherine Shuttleworth / 23 Sep 2024
Creator Economy / Members-only / Can YouTube’s ‘Hype’ Help Small Creators Succeed? YouTube's new feature 'Hype' wants to help small creators grow their audience - but will it actually help? By Catherine Shuttleworth / 20 Sep 2024
