“Consumers are increasingly seeking out reviews and trusted voices when making purchasing decisions. This has created a huge opportunity for influencers and brands to team up to create authentic connections with audiences. Our findings indicate that brands that collaborate with authentic and relevant influencers increase their results from their social media campaigns,” said Yuval Ben-Itzhak, CEO, Socialbakers.
Number of Social Media Influencers Using #Ad More Than Doubles in a Year
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“Consumers are increasingly seeking out reviews and trusted voices when making purchasing decisions. This has created a huge opportunity for influencers and brands to team up to create authentic connections with audiences. Our findings indicate that brands that collaborate with authentic and relevant influencers increase their results from their social media campaigns,” said Yuval Ben-Itzhak, CEO, Socialbakers.
Instagram Stories on the rise
The report revealed that Stories have become an invaluable source of engagement for brands. The use of Stories by brands grew 21% year-on-year as brands are increasingly utilising the flexibility of Instagram Stories, which allows them to boost brand visibility at low cost and without spamming their audience. To find out more trends, you can download the report here.
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