Launchmetrics Partners with Pinterest to Provide Data to Brands and Influencers
By
Guest Writer
Published:
Last updated:
Launchmetrics provides the technology, data, and tools for influencer identification that fashion brands need to build exposure. Brands including Dior, Topshop, and Burberry, work with Launchmetrics.Launchmetrics’ Influencer Relationship Management tool, which is currently used by 50,000 companies and influencers, will be integrated into Pinterest in order to generate data and stats on the impact of Pinterest posts and help brands better understand the role Pinterest has in the consumer search process. The training program and relationship with Pinterest will support brands, influencers and partners looking to make data-driven decisions, optimise their return on investment and make the most of the tools. “The partnership with Launchmetrics will enable pinners to draw inspiration from an even greater wealth of fashion and beauty content while allowing influencers to make themselves heard and track their audience,” said Pinterest’s head of content and creator products, David Temple. As part of the training program, designers belonging to the British Fashion Council attended a workshop in London last week, and the program launched worldwide with a webinar explaining how brands can optimise their social media campaigns during Fashion Week using Launchmentics’ data and analysis.
Guest Writer
This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
All articlesMore in Influencer Marketing
See all
More from Guest Writer
See all
From our partners
Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
/
Designing Global Affiliate Programmes That Scale With Confidence
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
/
Beyond the Click: How Phonexa Is Redefining Performance Marketing in the UK
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
/
How Sage Is Rethinking Affiliate Marketing in B2B Software
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
/