Latest News

“Don’t Make Content You Think Will Go Viral”: Influencer Marketing Truths in the Netherlands

By Sofia Aira

/ 6 May 2025

“Don’t Make Content You Think Will Go Viral”: Influencer Marketing Truths in the Netherlands

LinkedIn Expands BrandLink to Include Top Creators and Content Sponsorships

To further enhance its advertising offerings, LinkedIn has expanded the BrandLink programme to include top creators.

By Sofia Aira

/ 2 May 2025

LinkedIn Expands BrandLink to Include Top Creators and Content Sponsorships

A Deepdive Into How AI Is Shaping the Creator Economy in 2025

URLgenius has unveiled new survey insights that spotlight how AI is reshaping the creator economy. Here's how creators are using AI in 2025.

By Sofia Aira

/ 2 May 2025

A Deepdive Into How AI Is Shaping the Creator Economy in 2025

🛍️ Will Shopify Let You Buy Through ChatGPT?

It's been an interesting week, with reported code suggesting a Shopify x ChatGPT crossover, and a very vocal rejection of influencers from The Ordinary's new campaign.

By Sofia Aira

/ 1 May 2025

“Performance Marketing Is Having an Existential Crisis”: Truths at APMA Advertiser Connect

Marketers, brands and affiliate programme leaders headed to London to discuss the future of the industry at APMA Advertiser Connect.

By Sofia Aira

/ 1 May 2025

“Performance Marketing Is Having an Existential Crisis”: Truths at APMA Advertiser Connect

Algowatch: April Social Media Updates

Algowatch is back for its April instalment as the place to find the most important social media algorithm updates of the month.

By Sofia Aira

/ 30 Apr 2025

Shopify Could Soon Let You Shop Directly Through ChatGPT, Report Finds

According to unreleased code spotted by Testing Catalog, OpenAI is reportedly working on integrating Shopify directly into ChatGPT’s interface.

By Sofia Aira

/ 28 Apr 2025

Shopify Could Soon Let You Shop Directly Through ChatGPT, Report Finds

USPA 2025 Winners Revealed: Recognising Top Partnerships

After a wonderful first day at PI LIVE USA here in Florida, the 4th US Partnership Awards ceremony took place. Let’s go over some of the big winners from the evening.

By Sofia Aira

/ 25 Apr 2025

USPA 2025 Winners Revealed: Recognising Top Partnerships

“English Content Is Disconnected From French Consumers”: Influencer Marketing in France

Creator Compass has travelled a long way around Europe so far, but now we’re landing in France to explore the influencer marketing landscape.

By Sofia Aira

/ 25 Apr 2025

“English Content Is Disconnected From French Consumers”: Influencer Marketing in France

🍪 Industry Reacts to Google's Cookie Decision

Google reversed its cookie decision, Omnicom Media Group unified influencer marketing under Creo, and GTA V was crowned the most streamed game of 2024.

By Sofia Aira

/ 24 Apr 2025

GTA V Crowned Most Streamed Game of 2024 as Twitch Dominates Global Livestreaming

With more than 15.6 billion hours of content watched globally, Twitch captured over 60% of the total livestreaming audience.

By Sofia Aira

/ 24 Apr 2025

GTA V Crowned Most Streamed Game of 2024 as Twitch Dominates Global Livestreaming

Meta Faces $7 Billion Advertising Loss Due to US-China Trade Tariffs, Analysts Warn

Meta’s core advertising business may face a $7 billion loss this year from the impact of Donald Trump’s aggressive tariffs on China, which are affecting retailers there.

By Sofia Aira

/ 24 Apr 2025

Meta Faces $7 Billion Advertising Loss Due to US-China Trade Tariffs, Analysts Warn