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How Brands Can Optimise Their Christmas Campaigns to Stand Out in a Crowded Market

But there is an issue John Lewis is having to grapple with. Since the phenomenal success of The Long Wait, every other retailer has aggressively ripped off the John Lewis

By Guest Writer

/ 23 Nov 2021

How Brands Can Optimise Their Christmas Campaigns to Stand Out in a Crowded Market

LTK is Valued at $2 Billion After $300 Million Investment

This investment will supercharge talent and product development across LTK’s creator, brand and consumer shopping experiences, pioneering its growth as the largest global influencer marketing platform. Amber Venz Box,

By Neve Fear-Smith

/ 23 Nov 2021

LTK is Valued at $2 Billion After $300 Million Investment

So, You Want to be an Influencer? This is How Mega Stars Build Their Businesses

Being an influencer sounds like a dream. So it’s no wonder 86% of young Americans aspire to be social media influencers, according to market research. There are lots of

By Guest Writer

/ 22 Nov 2021

So, You Want to be an Influencer? This is How Mega Stars Build Their Businesses

Live From #IMSLDN21: Facebook on the Metaverse and AI

As the journalist for Talking Influence, I wanted to chat with some of the speakers to find out about their highlights of the day, and to delve a little deeper

By Neve Fear-Smith

/ 19 Nov 2021

Live From #IMSLDN21: Facebook on the Metaverse and AI

TikTok Will Host it’s First Ever Black Friday Event Next Week for UK Users

There’s no denying that TikTok has made an impression on consumers, ask someone about their latest trendy purchase and it’s likely they will say ‘TikTok made me buy

By Neve Fear-Smith

/ 18 Nov 2021

TikTok Will Host it’s First Ever Black Friday Event Next Week for UK Users

#TalkingInfluence50: Meet the Top 50 Influencer Marketing Change Makers of 2021

The #TalkingInfluence50 aims to recognise the key players and change-makers within the influencer marketing industry. In an ever-growing industry, we are always seeing new talent breaking through the

By Neve Fear-Smith

/ 18 Nov 2021

#TalkingInfluence50: Meet the Top 50 Influencer Marketing Change Makers of 2021

Influencer Marketing Awards 2022: Entry Kit Open To Reward Effective, Creative and Inclusive Collaborations

The Influencer Marketing Awards, now in its 4th year, is the pilot in rewarding effective, creative, and inclusive collaborations that authentically connect brands with consumers. Receiving an Influencer Marketing Award

By Neve Fear-Smith

/ 17 Nov 2021

Influencer Marketing Awards 2022: Entry Kit Open To Reward Effective, Creative and Inclusive Collaborations

Video Engagement: Are Brands Still Investing in Long Form Creator Content?

Short-form content in general, and videos in particular, are surely easier to consume, and people often choose TikTok over YouTube to kill some time and relax. Yes, TikTok is

By Guest Writer

/ 16 Nov 2021

Video Engagement: Are Brands Still Investing in Long Form Creator Content?

A Day in the Life: Irina Shames, SVP of Strategy and Revenue, 3BLACKDOT

Irina Shames has worked in media and entertainment her entire career, driving partnerships, business development and revenue for global conglomerates and innovative startups.

By Neve Fear-Smith

/ 15 Nov 2021

A Day in the Life: Irina Shames, SVP of Strategy and Revenue, 3BLACKDOT

Live From #IMSLDN21: Do You Know Your Licensing Rights?

As the journalist for Talking Influence, I wanted to chat with some of the speakers to find out about their highlights of the day, and to delve a little deeper

By Neve Fear-Smith

/ 12 Nov 2021

Live From #IMSLDN21: Do You Know Your Licensing Rights?

How Brands Can Drive Growth Through Social Commerce

Just like certain e-commerce businesses give you the option for ‘one-click buy’, social media has followed suit, and now you can purchase as you scroll, without having to

By Guest Writer

/ 11 Nov 2021

How Brands Can Drive Growth Through Social Commerce

Live from #IMSLDN21: Through the Eye of a Content Creator

As the journalist for Talking Influence, I wanted to chat with some of the speakers to find out about their highlights of the day, and to delve a little deeper

By Neve Fear-Smith

/ 10 Nov 2021

Live from #IMSLDN21: Through the Eye of a Content Creator