Buy Now, Pay Later Comes to Amazon Pay for U.S. Merchants
Amazon Pay partners with BNPL provider Affirm, as the publisher model increases its influence in the performance marketing space.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
“It Will Undermine Trust and Authenticity” – Influencer Marketers Speak Up Against Deepfakes
The rise of deepfakes has caused one influencer marketing agency to call out for change. We hear from others in the industry about what needs to be done, and whether this is more of an issue for macro- or micro-influencers.
How Small Businesses Can Get Started in Affiliate Marketing, and How the Industry Can Help
There are three things that SMEs should be aware of when entering the affiliate space: Communication, Consistency, and Comprehension.
Monthly Top Line – May 2023
It’s been another busy month in the partnerships space. From Twitter to UNiDAYS to Webgains, CEOs seem to be the theme of May, as many businesses saw a changing of the guard.
Awin ThinkTank 2023 – Key Takeaways
All the highlights and prominent themes from the day.
Publicis Groupe Acquires AI Research Joint Venture
The acquisition arrives as part of an effort to increase AI capabilities.
