Affiliate Marketing / Members-only / Is Buy Now, Pay Later Losing Its Cool? Surprising Survey Reveals Gen Z's Shopping Habits New research shows that the financial service isn't as popular with younger users as it is with older ones. By Sol Wilkinson / 6 Oct 2023
Affiliate Marketing / Paid-only / Industry Debate: The Value of Coupon Partners We ask people from across the affiliate space where they think coupon partners are headed. By Sol Wilkinson / 6 Oct 2023
Affiliate Marketing / Paid-only / Redefining Personalisation: The Changing Face of Customer Segmentation Marketers are no longer sure that traditional segmentation works. Does this mean personalisation is a bust, or is there a way to adapt? By Sol Wilkinson / 4 Oct 2023
Performance Marketing / Paid-only / Week in Review: AI's Triumphs, Meta's Meltdown, and Performance Marketing's Future AI advancements in digital marketing get back in gear. Meta risks a blanket ban on targeted ads in the EU. Performance marketing glows in the AI era. By Sol Wilkinson / 29 Sep 2023
Performance Marketing / Members-only / Bing Chat Ads: Surging CTRs in the Era of AI Chatbots AI chatbot ads appear to have an advantage right now, with Bing’s feature seeing a higher CTR than traditional search. But will this last forever? By Sol Wilkinson / 27 Sep 2023
Affiliate Marketing / Members-only / Awin Upgrades Its Platform with ‘Partner Ecosystem’ Harnessing the power of AI, the updated platform promises to provide great ROI for brands. By Sol Wilkinson / 26 Sep 2023
Performance Marketing / KINESSO, Matterkind and Reprise Digital Unite to Form One Entity, Say AI Will Be a Focus Three powerful brands come together to streamline performance marketing for clients. By Sol Wilkinson / 25 Sep 2023
Affiliate Marketing / Members-only / Affiliates Refuse to Work With 0% Commissions We take a look at some of the most interesting insights from the UK Affiliate & Publisher Report 2023. By Sol Wilkinson / 11 Sep 2023
Affiliate Marketing / Paid-only / Week in Review: Yahoo Rescues Coupons and Google Salvages Useless Ad Spend Everything you missed from the past week in affiliate and performance marketing. By Sol Wilkinson / 8 Sep 2023
Influencer Marketing / Paid-only / Will Meta Sacrifice Influencer Marketing? Reports have emerged that Meta might implement an ‘ad-free’ subscription. But how do these tiers cooperate with influencer marketing? By Sol Wilkinson / 6 Sep 2023
Newsdesk / Members-only / Awin Increases Data-Tracking Capabilities with New Investment The collaboration aims to enhance the performance of Awin’s publishers by focusing on data portability and page and link-level revenue attribution. By Sol Wilkinson / 5 Sep 2023
Influencer Marketing / Tech Review: impact.com’s Creator Platform We take a look at impact.com innovative new platform, which aims to help brands and creators bridge influencer and affiliate marketing. By Sol Wilkinson / 1 Sep 2023
