Affiliate Marketing / Paid-only / Industry Debate: The Value of Coupon Partners We ask people from across the affiliate space where they think coupon partners are headed. By Sol Wilkinson / 6 Oct 2023
Affiliate Marketing / Paid-only / Redefining Personalisation: The Changing Face of Customer Segmentation Marketers are no longer sure that traditional segmentation works. Does this mean personalisation is a bust, or is there a way to adapt? By Sol Wilkinson / 4 Oct 2023
Performance Marketing / Paid-only / Week in Review: AI's Triumphs, Meta's Meltdown, and Performance Marketing's Future AI advancements in digital marketing get back in gear. Meta risks a blanket ban on targeted ads in the EU. Performance marketing glows in the AI era. By Sol Wilkinson / 29 Sep 2023
Performance Marketing / Members-only / Bing Chat Ads: Surging CTRs in the Era of AI Chatbots AI chatbot ads appear to have an advantage right now, with Bing’s feature seeing a higher CTR than traditional search. But will this last forever? By Sol Wilkinson / 27 Sep 2023
Affiliate Marketing / Members-only / Awin Upgrades Its Platform with ‘Partner Ecosystem’ Harnessing the power of AI, the updated platform promises to provide great ROI for brands. By Sol Wilkinson / 26 Sep 2023
Performance Marketing / KINESSO, Matterkind and Reprise Digital Unite to Form One Entity, Say AI Will Be a Focus Three powerful brands come together to streamline performance marketing for clients. By Sol Wilkinson / 25 Sep 2023
Affiliate Marketing / Members-only / Affiliates Refuse to Work With 0% Commissions We take a look at some of the most interesting insights from the UK Affiliate & Publisher Report 2023. By Sol Wilkinson / 11 Sep 2023
Affiliate Marketing / Paid-only / Week in Review: Yahoo Rescues Coupons and Google Salvages Useless Ad Spend Everything you missed from the past week in affiliate and performance marketing. By Sol Wilkinson / 8 Sep 2023
Influencer Marketing / Paid-only / Will Meta Sacrifice Influencer Marketing? Reports have emerged that Meta might implement an ‘ad-free’ subscription. But how do these tiers cooperate with influencer marketing? By Sol Wilkinson / 6 Sep 2023
Newsdesk / Members-only / Awin Increases Data-Tracking Capabilities with New Investment The collaboration aims to enhance the performance of Awin’s publishers by focusing on data portability and page and link-level revenue attribution. By Sol Wilkinson / 5 Sep 2023
Influencer Marketing / Tech Review: impact.com’s Creator Platform We take a look at impact.com innovative new platform, which aims to help brands and creators bridge influencer and affiliate marketing. By Sol Wilkinson / 1 Sep 2023
Performance Marketing / Paid-only / Topping A Trillion: Performance Marketing Leads Global Ad Spend Growth Three performance-driven channels see booming growth and attract big spenders. By Sol Wilkinson / 30 Aug 2023
