Newsdesk

The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.

Annie Amusu

Senior Affiliates & Partnerships Manager at TrustedHousesitters

By Newsdesk

/ 14 Oct 2025

Annie Amusu

Andy Philpott

Chief Merchant Strategy Officer at Edenred

By Newsdesk

/ 14 Oct 2025

Andy Philpott

Ami Phan

Manager at NetRev Limited

By Newsdesk

/ 14 Oct 2025

Ami Phan

Alexander Feist

Head of Affiliate Marketing at Sage

By Newsdesk

/ 14 Oct 2025

Alexander Feist

Aisling Forde

Global Affiliate & Partnership Manager at AllSaints

By Newsdesk

/ 14 Oct 2025

Aisling Forde

Adam Ross

CEO at Awin

By Newsdesk

/ 14 Oct 2025

Adam Ross

Adam Fung

Affiliate Marketing Manager at Lovehoney

By Newsdesk

/ 14 Oct 2025

Adam Fung

Alessandro (Ale) Fragiacomo

Global Influence Partner - Head of WPP Open X Influencer Europe for The Coca Cola Company at Ogilvy

By Newsdesk

/ 14 Oct 2025

Alessandro (Ale) Fragiacomo

Aiza G Alam

Director PR & I at Ogilvy Pakistan

By Newsdesk

/ 14 Oct 2025

Aiza G Alam

Abbie Green

Partnerships Manager at Blue Light Card

By Newsdesk

/ 14 Oct 2025

Abbie Green

Building an Owned Audience Strategies for Winning with Long Form Content

By Newsdesk

/ 21 Aug 2025

Building an Owned Audience Strategies for Winning with Long Form Content

Is Media Mix Modelling the Answer to the GA4 Question

With GA4 misattributing up to 13% of affiliate orders and conflicting data between platforms, is it still a reliable tool for measuring affiliate performance? In this session, our panelists will

By Newsdesk

/ 21 Aug 2025

Is Media Mix Modelling the Answer to the GA4 Question