Newsdesk

The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.

THE COMMUNITY PICK: Influence at Work - How B2B Creators are Reshaping the Business World

By Newsdesk

/ 20 Jan 2026

THE COMMUNITY PICK: Influence at Work - How B2B Creators are Reshaping the Business World

What Data From 30M Shoppers Tells Us About Consumer Behaviour

Insights from the UK’s largest shop.

By Newsdesk

/ 20 Jan 2026

What Data From 30M Shoppers Tells Us About Consumer Behaviour

Monetisation Masterclass - How Creators ACTUALLY Make Money

By Newsdesk

/ 15 Jan 2026

Monetisation Masterclass - How Creators ACTUALLY Make Money

PI LIVE Level Up Tickets Now Available, Brands and Publishers Go Free

Ahoy, me luvvers! Join us on Bristol’s charming harbourside in March for a day of networking and levelling up your professional skills.

By Newsdesk

/ 15 Jan 2026

PI LIVE Level Up Tickets Now Available, Brands and Publishers Go Free

How To Delight Your CMO: Skimlinks, Transparency, and Showing The Customer Journey

Having an affiliate programme isn't enough to consistently keep growing your company and career. The most forward-thinking affiliate managers focus on building the capability to track the

By Newsdesk

/ 13 Jan 2026

How To Delight Your CMO: Skimlinks, Transparency, and Showing The Customer Journey

Tell Your Story - Why Craft and Connection is the New TikTok 'Viral Hack'

By Newsdesk

/ 13 Jan 2026

Tell Your Story - Why Craft and Connection is the New TikTok 'Viral Hack'

AI Slop Is Destroying Trust, But the Best Brands Already See the Future

George Sullivan talks AI slop and how brands can use this moment to their advantage.

By Newsdesk

/ 12 Jan 2026

AI Slop Is Destroying Trust, But the Best Brands Already See the Future

Scaling or Sinking - The Operational Overhaul Influencer Needs

By Newsdesk

/ 9 Jan 2026

Scaling or Sinking - The Operational Overhaul Influencer Needs

Let’s Get Sh*t Done with Awin

If you've had a marketing challenge that's been bugging you for weeks and can't find the right fix, we might have solved it for

By Newsdesk

/ 5 Jan 2026

Stop Renting, Start Owning - How Big Retailers Stay Relevant on Social

By Newsdesk

/ 18 Dec 2025

Stop Renting, Start Owning - How Big Retailers Stay Relevant on Social

How CLO is Solving the Incrementality Debate

Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics, touted for their seamless consumer experience and promise of hyper-targeted, incremental growth.

By Newsdesk

/ 16 Dec 2025

How CLO is Solving the Incrementality Debate

Unfollow the Crowd. It’s Time to Build Your Personal Brand.

By Newsdesk

/ 16 Dec 2025