Guest Writer - Hello Partner (Page 15)

Should We Expect to See a Shift Back to Classic Production vs Creator Content Post-Pandemic?

This time was difficult for many influencers, finding out how to keep their audiences interested and engaged in the content they are creating in a world that isn’t as

By Guest Writer

/ 22 Jul 2021

Should We Expect to See a Shift Back to Classic Production vs Creator Content Post-Pandemic?

How Brands Are Spending on Social Platforms to Support the Creator Economy

Brands continue to support the creator economy by seeing how productive these campaigns are in driving results and increasing brand awareness to a relevant buying audience. As social media platforms

By Guest Writer

/ 19 Jul 2021

How Brands Are Spending on Social Platforms to Support the Creator Economy

How Influencer Marketing Can Prep for the Cookieless Future Now

By definition, first-party data is information that is collected directly from an audience or customers. In this case, the “audience” are the creators. By sourcing relevant information from the

By Guest Writer

/ 15 Jul 2021

How Influencer Marketing Can Prep for the Cookieless Future Now

Understanding Measurement and ROI with Influencer Marketing Investments

But as the industry grows, we continue to hear questions around measurement and defining success with an influencer marketing campaign. Marketers often ask, “what does ROI really mean when working

By Guest Writer

/ 14 Jul 2021

Understanding Measurement and ROI with Influencer Marketing Investments

The Ethics of Producing Travel Content Post Pandemic – How do Creators Ensure That They Are Not Becoming Out of Touch with Their Audiences?

The issue with these popular destinations, however, is they were beginning to get overpopulated. Communities that weren’t used to accommodating large groups of tourists were needing to make adjustments

By Guest Writer

/ 13 Jul 2021

The Ethics of Producing Travel Content Post Pandemic – How do Creators Ensure That They Are Not Becoming Out of Touch with Their Audiences?

Five Influencer Archetypes: Finding Your Perfect Fit

The Artist Spending more time on photoshop than they do on social media, The Artist might be a traditional illustrator or painter, or they could have found their calling in

By Guest Writer

/ 12 Jul 2021

Five Influencer Archetypes: Finding Your Perfect Fit

Influencing the Recovery of the Tourism Industry

It’s no secret that the travel and tourism industries were hit hard by the pandemic. The travel ban shut borders and grounded flights. Hotels were forced to close and

By Guest Writer

/ 8 Jul 2021

Influencing the Recovery of the Tourism Industry

Christiano Ronaldo, Coca-Cola, and the Importance of Influence

“Agua, no Coca-Cola,” the Portugal player preached, lifting his own water bottle in the air. But this was not just a plea for fans to consider healthier dietary habits.

By Guest Writer

/ 6 Jul 2021

Christiano Ronaldo, Coca-Cola, and the Importance of Influence

How Will Brands Shape Their Influencer Marketing Strategy In Line with Lockdown Lifting?

We witnessed a seismic shift in marketing capabilities when the pandemic first hit. Physical stores shut down, and suddenly brand marketers were unable to execute pre-planned above-the-line

By Guest Writer

/ 1 Jul 2021

How Will Brands Shape Their Influencer Marketing Strategy In Line with Lockdown Lifting?

Three Brands Making Strides With Outside-the-Box Influencer Marketing Strategies

Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was

By Guest Writer

/ 30 Jun 2021

Three Brands Making Strides With Outside-the-Box Influencer Marketing Strategies

Avoid These 7 Influencer Outreach Mistakes

If you’re a business that wants more publicity, partnering with a social media influencer would be one of the best decisions you’ll make. “However, a lot can go

By Guest Writer

/ 24 Jun 2021

Avoid These 7 Influencer Outreach Mistakes

Influencer Marketing Has an ROI Problem... and it’s Holding Us Back

The big question every CMO asks when planning a new campaign is “what will my return on investment be?” This is a completely fair question. Whether you are at an agency or in-house, marketing is a commercial operation and we need to be clear on how our activity impacts the business’s performance and

By Guest Writer

/ 23 Jun 2021

Influencer Marketing Has an ROI Problem... and it’s Holding Us Back