This time was difficult for many influencers, finding out how to keep their audiences interested and engaged in the content they are creating in a world that isn’t as
Brands continue to support the creator economy by seeing how productive these campaigns are in driving results and increasing brand awareness to a relevant buying audience. As social media platforms
By definition, first-party data is information that is collected directly from an audience or customers. In this case, the “audience” are the creators. By sourcing relevant information from the
But as the industry grows, we continue to hear questions around measurement and defining success with an influencer marketing campaign. Marketers often ask, “what does ROI really mean when working
The issue with these popular destinations, however, is they were beginning to get overpopulated. Communities that weren’t used to accommodating large groups of tourists were needing to make adjustments
The Artist
Spending more time on photoshop than they do on social media, The Artist might be a traditional illustrator or painter, or they could have found their calling in
It’s no secret that the travel and tourism industries were hit hard by the pandemic. The travel ban shut borders and grounded flights. Hotels were forced to close and
“Agua, no Coca-Cola,” the Portugal player preached, lifting his own water bottle in the air. But this was not just a plea for fans to consider healthier dietary habits.
We witnessed a seismic shift in marketing capabilities when the pandemic first hit. Physical stores shut down, and suddenly brand marketers were unable to execute pre-planned above-the-line
Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was
If you’re a business that wants more publicity, partnering with a social media influencer would be one of the best decisions you’ll make. “However, a lot can go
The big question every CMO asks when planning a new campaign is “what will my return on investment be?” This is a completely fair question. Whether you are at an agency or in-house, marketing is a commercial operation and we need to be clear on how our activity impacts the business’s performance and