Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy

Monthly Top Line - July

Notable hires, promotions, and moves from the past month.

Creator Economy Newsdesk

Instagram’s New Analytics and Features Could Revolutionise Your Creator Strategy

Instagram’s latest updates introduce four new engagement-focused analytics and close friends changes.

Affiliate Partnerships Creator Economy Newsdesk

TikTok Rolls Out New Affiliate Programme, Hailed As “Affiliate Marketing Meets UGC”

The programme is aimed at smaller creators, who can earn commissions on select hotels by sharing affiliate content during their stays.

Influencer Marketing Newsdesk

Travel Influencer Faces Huge Backlash for Encouraging Tourism to Taliban-Run Afghanistan

Margaritta is part of a growing number of travel influencers capturing life in Afghanistan after the 2021 Taliban takeover, facing heavy backlash.

Affiliate Partnerships Partner+

Will Affiliate Be the Monetisation Layer for Vibe Coding?

Rob Berrisford suggests that affiliate marketing needs to look back to its roots in order to move forward, especially as AI-driven ‘vibe coding’ opens new doors for creators.

Influencer Marketing Creator Economy Partner+

“Your Days in the Sun Are Limited” Caner Daywood Discusses Why Pride Marketing has Been Absent in 2025

We spoke to Caner Daywood about Pride marketing in 2025 and how the shifting landscape of brand involvement is impacting LGBTQ+ communities.

Affiliate Partnerships Newsdesk

APMA Launches Affiliate Brand Survey for 2025

The findings will be revealed at PI LIVE Europe.

Affiliate Partnerships Performance Marketing Newsdesk

The First Wave of Speakers for PI LIVE Europe 2025 Has Landed

Bright minds shaping the next phase of growth will be leading the conversation at PI LIVE Europe this year.

Influencer Marketing Partner+

SoFire’s Hot Campaigns: Urban Decay Uses OnlyFans Star to End Makeup ‘Blandemic’, but for Better or Worse?

This week, we’re looking at a campaign that’s made waves in the beauty industry: the Urban Decay x Ari Kytsya campaign.

Creator Economy Newsdesk

CreatorFest 2025 Unveils Second Wave Agenda: Professionalising the Creator Economy

This year’s CreatorFest is designed to reflect the evolution and professionalisation of the Creator Economy. Here is our second wave agenda.

Affiliate Partnerships Newsdesk

Skimlinks and ChineseAN Partner to Expand Affiliate Access Across Greater China and Southeast Asia

The deal opens up new opportunities for publishers and advertisers across key Asian markets.

Affiliate Partnerships Performance Marketing Newsdesk

Google Brings Ads to AI Mode in US and India

Conversational search now features ad placements, content guidance for publishers, and targeting tools for advertisers.

Affiliate Partnerships Newsdesk

CJ Announces “Groundbreaking” TikTok Shop Integration

The affiliate network’s expanded partnership now allows affiliates to share links outside of the app and earn commissions, as well as monitor cross-channel performance.