Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy

10,000 Creators Say UK’s £2 Billion Creator Economy is Undervalued in New Shocking YouTube Report

The report, developed with research agency Public First and informed by feedback from nearly 10,000 UK creators, paints a concerning picture.

Influencer Marketing Creator Economy Newsdesk

Amazon Doubles Influencer Commissions Ahead of Extended Prime Day

As Prime Day approaches, Amazon is rolling out increased commission rates to incentivise influencers to drive more sales.

Affiliate Partnerships Newsdesk

“It’s the Holy Grail” Alex Springer on impact.com’s Product Roadmap and AI

At iPX London, Alex Springer explains the most revolutionary new features coming to the platform; and explores AI scepticism and optimism.

Creator Economy Influencer Marketing

52% of UK Marketers Now Spend Over £765,000 a Year on Creator Marketing, Study Finds

The toughest problem marketers are facing right now is managing creator relationships at scale while preserving brand preference and authenticity.

Creator Economy Influencer Marketing

Why It’s Exceptionally Hard for Brands to Win at Glastonbury, and the Ones Who Got It Right

Glastonbury Festival’s updated Terms and Conditions leave no room for ambiguity. So, how do brands get it right?

Partner+ Influencer Marketing

Algowatch: June Social Media Updates

Here's a rundown of all the social media updates from June that you need to know about.

Affiliate Partnerships Performance Marketing

“It’s an Affiliate Market. They’re Not Even Being Shy About It” Partnerize CEO on Affiliate Marketing’s Huge AI Opportunity

Partnerize CEO Matt Gilbert urges the affiliate industry to unite and harness AI’s power to grow from $20bn to $100bn, stating, “Our moment is now.”

Creator Economy Influencer Marketing Performance Marketing

Unlocking the Power of Connections: CreatorFest and PI LIVE Europe’s New Hosted Meetings Programme

Learn about Hosted Meetings, a premium opportunity tailored specifically for brands and retailers.

Affiliate Partnerships Creator Economy Influencer Marketing Newsdesk

Dealmoon Launches Moonfluence, RedNote’s Overseas Agency Partner

The platform has also launched in Italy this past week.

Affiliate Partnerships Performance Marketing Newsdesk

Amy Kean to Headline PI LIVE Europe: Prepare to Be Un-Normal

The CEO of Good Shout and advertising’s favourite provocateur joins the speaker lineup with a keynote that challenges conformity and champions creativity.

Influencer Marketing Creator Economy

Why Your LinkedIn Feed Feels Broken — and How to Stay on Top

If your LinkedIn feed feels broken, outdated and irrelevant, you're not alone. Carrie Rose shares tips on staying at the top of your followers' feeds.

Affiliate Partnerships Performance Marketing Newsdesk

Partnerize Acquires Data Intelligence Platform Konnecto

The move has been described as a “turning point for the entire category.”

Affiliate Partnerships Performance Marketing

“A New Era for impact.com” CMO Cristy Garcia on Reimagining Performance Marketing

impact.com’s Cristy Garcia muses on consumer trust, community, and why now is the time for CMOs to re-evaluate their spend.

Influencer Marketing

The Confidence Crisis: What Influencer Marketers Need to Know About Brand Comms in 2025

Companies are in a confidence crisis, scared to step out of place and lose public favour. But the brands that will succeed in 2025 are the ones that dare to take risks.