We are proud to announce the return of the Hero100, our annual celebration of the individuals shaping the future of partnerships. These are the people pushing boundaries, sparking innovation, and delivering game-changing results across affiliate, performance, and creator marketing.
This year’s Hero100 winners will be honoured at PI LIVE Europe with an exclusive mixer at The Partner’s Arms – a chance for fellow heroes and rising stars to come together, connect, and celebrate their achievements.
The people behind the progress
This edition of the Hero100 has nothing to do with job titles, seniority, or where you work.
It’s about recognising the impact being made every day across our industry. The stories from the frontline.
From founders steering global strategies to account managers leading on the ground, the Hero100 shines a light on the people who make partnerships thrive.
We want to hear the stories of success and inspiration. Examples that push the entire industry forward. Whether it’s in affiliate, influencer, or creator marketing, now is the time to recognise those making a true difference.
Two pillars of recognition
The Hero100 is split into two categories:
- Affiliate50 – spotlighting the pioneers redefining affiliate marketing.
- Creator50 – celebrating the creators, managers, and innovators driving the creator economy forward.
Together, they showcase the full spectrum of talent powering the partnerships ecosystem.
Recognition that matters
Alongside the title, winners will also receive:
- Complimentary Partner+ subscription, including On Demand+ access to Hello Partner.
- An invitation to contribute their voice in the Hero100 column throughout the year.
- Access to the exclusive Hero100 mixer at PI LIVE Europe, where they can celebrate with other winners and collect an accolade.
Key dates
- Nominations open now – closing September 9
- Shortlist announced – September 16
- Final Hero100 revealed – September 30
Nominations are free and open to all. If you know someone driving real change, now’s the time to put their name forward.
Nominate your hero
