Apple has updated its privacy rules to further enhance user privacy. This is part of the company’s ongoing effort to provide users with more control over how their data is collected and used by apps on their devices. This time, the tech giant has announced it will be more closely monitoring apps’ APIs.
Apple Puts Apps’ APIs Under the Microscope
App developers will now have to select a reason for gathering data from an approved list, which will be rolled out in the autumn.
From our partners
Goat Intelligence: How FMCG Brands like Poppi, Vaseline and Persil are Building Long Term Brand Advocacy
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
/
Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
/
Designing Global Affiliate Programmes That Scale With Confidence
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
/
Beyond the Click: How Phonexa Is Redefining Performance Marketing in the UK
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
/