Reports suggest TikTok is connecting creators with manufactures to sell their own products on TikTok Shop.
TikTok is reportedly taking steps to connect manufacturers with creators to help them develop and sell their own products on its e-commerce platform TikTok Shop, according to Business Insider.
If true, this would allow creators to sell custom products to their TikTok followers, and seeing as many creators are going down the entrepreneurial path in order to sustain their income for longer, it seems like a strategic move from TikTok.
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