TikTok Shop is proving to be phenomenal for affiliates, but falling short of expectations for brands.
Affiliates on TikTok Shop have reportedly seen tremendous success.
Kaitlin Kahler, Founder of influencer marketing agency PartnerSmart, highlighted this on LinkedIn, sharing that three TikTok Shop affiliates she works with made over $75,000 in commissions in just 60 days.
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
