Affinity Acquires Opinary, Expands EMEA Footprint
The acquisition will serve to strengthen both companies’ market presence in Europe and provide new opportunities to clients, according to executives.
Performance Marketing293
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
How It Crumbles: Google Unveils Privacy-First API to Start Replacing Cookies
Chrome’s phasing out of third-party cookies is finally here. What will it look like and how can partnership marketers prepare?
Q2 2023 IPA Bellwether Report: What Does It Mean for Partnerships?
While budgets increase, expectations decline, as UK businesses prepare for a turbulent 12 months ahead. What does this mean for partnerships? And how is the industry reacting?
Partnership Marketing Week in Review – Highs for BNPL & Amazon, Lows for Google & OpenAI
Everything you might have missed from the past week in affiliate and performance marketing.
Performance Marketing Sets Course for Success in Recession, New Research Shows
A new report reveals that Gen Z is interacting with the performance channel more than any other age group, but all consumers are searching for discounts.
Tech Review: RevLifter’s Intelligent Offers Platform
We take a look at RevLifter's intriguing new solution, which aims to help retailers solve their personalisation problems.
