Google's SGE Update: How It Could Empower Performance Marketing
Google’s AI search feature now has the ability to generate images and long-form text. But how will this power-up the output for performance and affiliate marketers?
Performance Marketing324
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
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Unlock Success: Your Ultimate Checklist to PI LIVE Europe 2023!
Learn more about what's on offer across the event to turbocharge your work in affiliate and performance marketing.
LinkedIn Study Reveals 73% of Marketers Are Ready to Embrace AI
A LinkedIn study suggests confidence in technology is on the rise, with marketers worldwide feeling prepared to embrace AI in the industry.
Redefining Personalisation: The Changing Face of Customer Segmentation
Marketers are no longer sure that traditional segmentation works. Does this mean personalisation is a bust, or is there a way to adapt?
Marketers Take a Stand Against “Love-bombing” Tactics to Build Customer Trust
In an era where consumer trust has been eroded by questionable marketing practices, UK marketers are leading a shift towards more respectful and considerate customer engagement.
Week in Review: AI's Triumphs, Meta's Meltdown, and Performance Marketing's Future
AI advancements in digital marketing get back in gear. Meta risks a blanket ban on targeted ads in the EU. Performance marketing glows in the AI era.
