Week in Review: Holiday Season Stats and Predictions
Record-breaking Black Friday predictions; the mistakes brands are making with holiday ads; and the demographics most likely to use BNPL over the holidays.
Performance Marketing310
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
REPLAY: Maximising Your Black Friday Gains: Retaining Customers and Harnessing Data
What to do once the chaos is over. Turn the Black Friday surge into long-term value.
eBay Ads Reveal the New Black Friday Craze Amongst Young Consumers
Younger shoppers are much keener for Black Friday deals this year as the cost of living Christmas creeps around the corner, according to new data from eBay Ads.
Republic of Media's Francesca Coia on Ending Stigma in Performance Marketing
What specific actions can you make to see the right kind of change in your workplace?
Uber’s Head of Advertising Shares Top Consumer Secrets at PI LIVE Europe
Among the buzzing networking and numerous industry-leading sessions, the keynote presentation from Paul Wright was a definite highlight, with attendees taking away exclusive insights.
Four Ways Retailers Can Craft Irresistible Discounts This Holiday Season
New research shows that there is a science to crafting discounts and deals. We take a look at how to best go about this.
