Cyber Week 2023: Surges in Performance Marketing and BNPL, While Affiliate Marketing Sees a Dip

It’s time to exhale.

Cyber Week, the five-day shopping period from Thanksgiving through Black Friday to Cyber Monday, has now ended.

It’s one of the most important weeks of the year for marketers, retailers, and consumers, and can be seen as a sort of microcosm for wider annual trends and predictions in the marketing world. 

Adobe Analytics has published its Cyber Monday findings, featuring interesting performance and affiliate marketing data, alongside other eyebrow-raising stats.