Performance marketing and BNPL reach new heights, while affiliate marketing sees less sales compared to last year.
It’s time to exhale.
Cyber Week, the five-day shopping period from Thanksgiving through Black Friday to Cyber Monday, has now ended.
It’s one of the most important weeks of the year for marketers, retailers, and consumers, and can be seen as a sort of microcosm for wider annual trends and predictions in the marketing world.
Adobe Analytics has published its Cyber Monday findings, featuring interesting performance and affiliate marketing data, alongside other eyebrow-raising stats.
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
