We hear from our headline sponsor about their expectations for PI LIVE Europe, why they are sponsoring the show, their roadmap for 2024, and global growth for advertisers.
Also, retail media surges with a new LiveRamp partnership and cookie deprecation, while creator marketing gets an AI makeover in another collaboration. Plus, much more.
Google’s AI search feature now has the ability to generate images and long-form text. But how will this power-up the output for performance and affiliate marketers?
In an era where consumer trust has been eroded by questionable marketing practices, UK marketers are leading a shift towards more respectful and considerate customer engagement.
Contrary to the prevailing trends, Gen Z audiences can't imagine their lives without streaming services and subscriptions, providing advertisers with a golden opportunity.
Download the official PI LIVE Europe app now to make sure you get the most out of all the event has to offer, including expert sessions and networking opportunities!
