Record-breaking Black Friday predictions; the mistakes brands are making with holiday ads; and the demographics most likely to use BNPL over the holidays.
Younger shoppers are much keener for Black Friday deals this year as the cost of living Christmas creeps around the corner, according to new data from eBay Ads.
Among the buzzing networking and numerous industry-leading sessions, the keynote presentation from Paul Wright was a definite highlight, with attendees taking away exclusive insights.
