After a chaotic year of fines, bans, and lawsuits, Meta turns its attention to user privacy and gives advertisers just three months to update its targeted campaigns.
Heading into the new year, make sure you’re aware of Google’s CMP and cookie updates, as well as the new FCC rules impacting performance and affiliate marketing.
Record-breaking Black Friday predictions; the mistakes brands are making with holiday ads; and the demographics most likely to use BNPL over the holidays.