Belboon Acquired by Linehub to Strengthen European Market Presence
After filing for insolvency earlier this year, the German affiliate network now enters a new growth phase under the Linehub umbrella, preserving programmes and partner relationships.
Performance Marketing324
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
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Microsoft Discontinues Coupon Browser Extension, Amid Legal Disputes
The application is no longer in the Chrome Web Store. New browser extension policies are set to come into place June 10.
Rakuten Advertising Unveils New Conversion Protection Tool at Optimism 2025
CEO Nick Stamos calls for publisher empowerment and a vision beyond last-click.
Performance and Commerce at the Core of WPP Media’s Launch
Replacing GroupM, WPP has officially launched WPP Media, with a £300 million AI platform at the centre.
Lazada Commits US$100M to Supercharge Affiliate Programme Across SEA
In preparation for major shopping events, the e-commerce giant doubles down on affiliate marketing.
“Affiliates Will Suddenly Be Getting A Lot Of Calls From Brands”, Lily Ray On Future Of Affiliate Marketing and SEO
The SEO mogul shared optimistic insights about the performance of affiliates in large language models (LLMs).
