Senior marketers are also seeing near-perfect effectiveness rates in content commerce and performance marketing, but aren't ready to prioritise affiliate marketing.
Thanks to a surge in social buyers among Gen Z shoppers, the channel is expected to see strong growth. Social platforms have taken note, making significant investments in the space.
Pinterest ventures into streaming and long-form content with a shoppable TV show, marking its inaugural foray beyond the platform. We take a look at what TikTok, Instagram, and X are doing to follow suit.
Snap's dynamic collaboration with Fospha promises to revolutionise Snapchat campaign analytics, empowering marketers with enhanced insights for strategic success.
With 15 years of valuable experience, Artem Ozerkov joins Alexander Bachmann as Co-CEO of Mitgo Group. We caught up with him about his plans for the year ahead, what affiliates he’ll be investing in, and more.
Prime Video’s controversial price increase has incited furious responses from subscribers.
CTV is rapidly becoming a powerhouse of performance marketing. But are the demands of streaming giants ruining its credibility with consumers?
