E-commerce brands are reshaping their strategies to thrive in the digital age, leveraging integrated performance marketing tactics for sustained growth.
Rakhee Jogia, International MD at Rakuten Advertising, shares insights on partnership marketing strategies and the power of community at Rakuten DealMaker Europe 2024.
Senior marketers are also seeing near-perfect effectiveness rates in content commerce and performance marketing, but aren't ready to prioritise affiliate marketing.
Thanks to a surge in social buyers among Gen Z shoppers, the channel is expected to see strong growth. Social platforms have taken note, making significant investments in the space.
Pinterest ventures into streaming and long-form content with a shoppable TV show, marking its inaugural foray beyond the platform. We take a look at what TikTok, Instagram, and X are doing to follow suit.
Snap's dynamic collaboration with Fospha promises to revolutionise Snapchat campaign analytics, empowering marketers with enhanced insights for strategic success.
With 15 years of valuable experience, Artem Ozerkov joins Alexander Bachmann as Co-CEO of Mitgo Group. We caught up with him about his plans for the year ahead, what affiliates he’ll be investing in, and more.
