News outlets are asking users to consent to cookies or pay a fee. What does this mean for affiliate and performance marketers?
Major UK news sites like Mail Online, The Independent, Daily Mirror, and Daily Express are now asking readers to pay if they don’t accept third-party cookies.
This ‘consent or pay’ model is already prominent across German news outlets, but this marks its first adoption among UK publishers.
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.
Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.
