News outlets are asking users to consent to cookies or pay a fee. What does this mean for affiliate and performance marketers?
Major UK news sites like Mail Online, The Independent, Daily Mirror, and Daily Express are now asking readers to pay if they don’t accept third-party cookies.
This ‘consent or pay’ model is already prominent across German news outlets, but this marks its first adoption among UK publishers.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
