News outlets are asking users to consent to cookies or pay a fee. What does this mean for affiliate and performance marketers?
Major UK news sites like Mail Online, The Independent, Daily Mirror, and Daily Express are now asking readers to pay if they don’t accept third-party cookies.
This ‘consent or pay’ model is already prominent across German news outlets, but this marks its first adoption among UK publishers.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
Sidlova says that on the horizon, she expects more questions about whether authenticity can be scaled.
