The Affiliate and Partner Marketing Association – Everything You Need to Know
What initiatives can we expect to see, and how will it help on the day-to-day? Kevin Edwards answers your questions.
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Q2 2023 IPA Bellwether Report: What Does It Mean for Partnerships?
While budgets increase, expectations decline, as UK businesses prepare for a turbulent 12 months ahead. What does this mean for partnerships? And how is the industry reacting?
Talent Management Secrets: Closing the Creative Gap in Influencer Marketing at #IMSNYC23
Johanna Voss shares all you need to know about working in talent management, how it’s a crucial part of the influencer marketing process, and how you can make it work for you.
Timothy Armoo Shares His Gen Z Secret to Success for Brands
The 'Gen Z Sensei' shares his insights on the ever-changing relationship between content and commerce and how brands can win big with Gen Z.
Kevin Edwards Announces Affiliate Marketing Trade Body, Says Tracking Will Be a Focus
The UK’s first affiliate marketing trade body now has an official name and domain. What will it do, and how can it help the industry?
Iñigo Abrisqueta, CEO of Webgains, on Immediate Plans, CTV, SMEs and Competition
Webgains’ new CEO spoke with us about his immediate plans, how Webgains will differentiate itself from competitors, whether it will be entering the CTV space, and more.
