Publishers React to Google’s New Spam Update
Global Savings Group, Savings United, and Vouchercodes.co.uk weigh in on the recent update that threatens to remove certain coupon publishers from the SERPs.
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Global Savings Group, Savings United, and Vouchercodes.co.uk weigh in on the recent update that threatens to remove certain coupon publishers from the SERPs.
All the highlights from the past week in affiliate and performance marketing.
Let's explore the likely outcome of this troublesome update.
Senior marketers are also seeing near-perfect effectiveness rates in content commerce and performance marketing, but aren't ready to prioritise affiliate marketing.
ASOS transforms staff into influencers, Lipton recruits creators to connect with Gen Z, Threads sees a surge in downloads, and Instagram unveils its 'Friend Map' feature.
A global prize promotions specialist shares their advice for brands following an ASA ruling that a Space NK promotion breached the CAP Code.