EU Finds Influencers Lack Transparency in Disclosing Ads
Explore the revelations of the European Commission's investigation into influencer marketing transparency and its implications for digital consumers.
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Mitgo’s New Co-CEO Talks Plans, Investment, and Mobile Partners
With 15 years of valuable experience, Artem Ozerkov joins Alexander Bachmann as Co-CEO of Mitgo Group. We caught up with him about his plans for the year ahead, what affiliates he’ll be investing in, and more.
How TikTok Food Influencers Have Changed Valentine’s Day
Influencers are inspiring consumers to embrace the 'date-night-in' trend with TikTok recipes cooking up a storm this Valentine's Day.
Week in Review: Affirm and Afterpay Rethink Rewards
The BNPL leaders rethink their approach to affiliate marketing. Elsewhere, Amazon announces an eyebrow-raising partnership in order to bypass cookie death.
TikTok Dives Into Long-Form Content as Growth Drops
TikTok's pivot to long-form content challenges norms and promises deeper connections, but its impact on user engagement remains uncertain.
Why Gen Z Needs More From Affiliate Marketing
In order to engage Gen Z, brands and agencies are tearing up the rule book and reimagining the possibilities of affiliate marketing.
