Why Gen Z Needs More From Affiliate Marketing
In order to engage Gen Z, brands and agencies are tearing up the rule book and reimagining the possibilities of affiliate marketing.
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The Controversy Surrounding Spain’s Proposed Influencer Law
Spain's proposed influencer regulations face criticism for their limited reach and effectiveness in tackling harmful content.
Amazon Ad Tier Backlash: End of Days for CTV?
Prime Video’s controversial price increase has incited furious responses from subscribers. CTV is rapidly becoming a powerhouse of performance marketing. But are the demands of streaming giants ruining its credibility with consumers?
Week in Review: Taylor Swift, MrBeast, and Biden Make up for a Whirlwind Week in Influencer Marketing
Taylor Swift faces AI-generated image threats, MrBeast proves the power of viral influencer marketing, TikTok has a pro-Biden influencer campaign takeover, and Instagram and Meta test new creator features.
VoucherCodes Talks Rebrand and Combatting Fake Coupon Codes
The renowned UK savings site VoucherCodes has kicked off the year with a whole new look and a revised strategy. We talk to Armelle Guillet, Senior Director of Marketing, to find out more about the company’s strategies and thoughts on competition.
How Can Brands Navigate the Challenge of ‘Influencer Ghosting’?
A concerning trend where influencers vanish after signing agreements has urged for greater transparency and honesty to foster trust and maintain successful brand partnerships.
