“Google Decided It Was the End of Affiliate” – Julien Brault Talks Demise of Hardbacon & Site Reputation Abuse
Founder of Hardbacon gets candid about Google updates, affiliate marketing, and how both contributed to the collapse of the fintech site.
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Twitch’s CMO Rachel Delphin Talks Brand Partnerships, Educating Creators, and Gen Z Audiences
Twitch's CMO Rachel Delphin reveals how Twitch's live streaming fosters trust, features that help creator growth, and the importance of community engagement.
Ads in AI Overviews: Good or Bad for Performance Marketers?
In a new update, Google once again pulls traffic away from affiliates.
How Social Media Is Redefining Search and Shopping for Gen Z
As social media becomes the new search engine, brands must strategically determine their strategy towards search ads and influencer marketing.
Zack Kass, Former-OpenAI, Talks AI Futures & the Wounds of Social Media
A fascinating session from CJU24 and our subsequent conversation with Kass about social media and AI futures.
Brook Schaaf, CEO of FMTC, Talks Vouchergeddon, Reclaiming Traffic, and Reddit Affiliates
Recorded at CJU24, Schaaf shares advice for affiliates impacted by Google updates and considers the viability of scaling Reddit coupon programmes.
