CEOs Vow to Weed Out Bad Actors in Affiliate Marketing
Executives from leading platforms in the affiliate space promise to focus on deterring brands that don't pay their affiliates.
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Admitad Launches New Parent Company ‘Mitgo’
Having grown into an industry leader in the partnership space, Admitad has now announced that it will be launching a new parent company, ‘Mitgo’, so that the performance marketing platform can focus on developing independently.
Does Twitter’s New Policy Means It’s Taking Its Creators More Seriously?
An updated Paid Partnerships policy sees the platform follow suit with industry standards.
“Affiliate and Influencer Are a Natural Fit” CJ Focuses on Bridging the Gap between Channels with Latest Acquisition
CJ acquires influencer marketing network Perlu, in effort to optimise the potential of combining affiliate and influencer marketing.
Marketers are Cautiously Optimistic as the IPA Bellwether Report Q4 2022 Presents an Overall Increase in Marketing Spend
Despite an overall increase in marketing spend, the IPA Bellwether Report covering Q4 2022 leaves marketers cautious during times of economic crisis and OOH uncertainty.
Celebrating Innovation, Creativity, and Human Touch at the Global Influencer Marketing Awards 2023
Now under a newly evolved name, the Global Influencer Marketing Awards 2023 will return to a swanky new London venue on Thursday 20th July 2023.
